A couple months ago I saw an article from Reuters saying Kmart was planning to bring back the Bluelight Special. Personally, I this is smart move. There are solid strategic reasons for dusting off this promotion from the retro era of retail marketing and updating for the modern social media age. As a matter of fact I think it […]
David Bowie was more than a favorite musician to me. He was my creative shaman; a marketing mind reader who knew exactly what kind of audio atmosphere I required to produce some of my best work. He was a soundtrack companion that followed me from high school to art school and then into the working world […]
Hopefully you’ve been following along, but I just published my 365th consecutive post on my side project site BigYellowSticky.com. Before I pull a muscle patting myself on the back, I just wanted to say it was a lot of fun and quite an experience producing a daily piece of art and offering it up to the […]
I’ve never spent $10 on a chocolate bar, but you gotta to respect the story of “artisanal chocolate” these guys cooked up to win the minds of their consumers with their tale of going “from bean-to-bar”. The Mast Brothers tale of better chocolate falls right into the vein of marketers striving to tell a better story. When you think […]
Last Friday I celebrated the completion of my 49th annual orbit around the sun, which means I’ve just begun the 12-month journey of my 50th solar flight. Should this semicentennial adventure end as safely as the others, there are a few things I hope to have accomplished or experienced (or projects I simply hope to have completed!) […]
Fun announcement! I am hosting a LIVE video chat with Jennifer Gluckow and Jeffrey Gitomer on Blab.im next Monday, October 26 at 5:30pm Eastern! Unless they jump on sometime between now and then, I think this is going to be their inaugural appearance on this platform, and I’m thrilled to be the catalyst. You’re invited to witness this […]
To live the life of your dreams, all you have to do is kill a million goblins. This may or may not be a new concept to you, based on whether or not you’re following my new project over at BigYellowSticky.com. Even if you did see the original image I shared on that site, I wanted […]