What do you know about the kinds of prospects your best customers are trying to attract? You know who your best customers are. You speak to a few of them everyday. You may have even created a customer persona to define the general interests, habits, and demographic profile of the people who are likely to […]
Just because you can do everything on your own doesn’t mean that you have to do everything on your own. You’re managing and prioritizing and executing so many tasks throughout the day that it’s almost the same as juggling fire. It looks really cool, you have to be really talented and experienced to do it, […]
Sometimes you might get frustrated with a client because you had to ask the same question multiple times. There are several reasons this might happen — among them might be that the client may not have responded to your query at all, perhaps they misunderstood the question, or maybe their response was unclear or undefined. […]
How comfortable are customers when doing business with you? How do they feel about the service you provide? Are you as comfortable to work with as a favorite pair of sneakers? We all have a favorite pair of kicks that we refuse to part with. We feel more comfortable wearing them than even going barefoot. […]
When you step up to do something outside your comfort zone, do you feel fear or do you feel excitement? I’d argue that what you might initially describe as fear could in fact be the excitement and anticipation of the task. Many people who are asked to speak in front of groups try and get […]
Not every project you work on has to inflate your bank account or your professional status. Sometimes you decide to work on projects because of who benefits from the finished project, like building a Habitat For Humanity home or contributing time and energy to other worthwhile charity projects. You might choose to work on a […]
I love that feeling at the start of a new project. The thrill of creating something original, starting with a clean whiteboard to create your plans and project assignment, using a fresh new folder or notebook to document the big ideas, and the excitement of the first team meeting — everything in possible. But then […]