“If you can make them laugh, you can make them buy” says one of my earliest mentors in sales, Jeffrey Gitomer. But, did you know that if you can make them laugh, you can also get them to give you a discount when you’re the buyer? One of my content marketing clients recently received a […]
I like to believe that I usually see my days as bright. Shiny. Full of potential. But… Some days are dark. On those days I need to stand still and let my eyes grow accustomed to the blackness. I try not to fear the lack of light, I simply accept the darkness as a current […]
For the last few years I’ve followed the example set forth by Chris Brogan and my friend Anthony Iannarino and selected three words to help guide my decision making and actions through the coming year. I started posting my three words publicly in 2017 and 2018, and thought I would continue the tradition by posting […]
If your company delivers poor service, terrible service, or simply didn’t deliver whatever level of service was expected by your customer, you will likely hear a complaint — either in-person, on the phone, via email, or in an online review (or all of the above). As a company that is (hopefully) interested in delivering excellent […]
There is an ancient principle of valuation attributed to Aristotle that goes like this: “The whole is greater than the sum of its parts.” This essentially meant that when separate components are combined they equate to greater value than their singular elements would if viewed individually. But Aristotle neglected to take one key example into […]