Ever been working right up against a deadline and get sidelined because your brain locked-up and you can’t get to the ideas locked inside? It boggles the mind what a little stress and pressure can do to gunk-up your mental gears. Here is a quick and easy exercise to pick those mental locks and get […]
Beginning in the 19th century, a hat tip (or the act of “tipping the hat”) was a common on-verbal greeting between friends while out walking or at social events. Typically two men (female hat tips were rare) would lift brim of their hats to greet each other rather than exchange words. In the late 1990s […]
Even if your ideas are as good as bacon, sometimes the customer just isn’t connecting with your energy and they say “no” to your idea because they just don’t like the idea you brought to them. Offering creative new ideas is a great way to get a meeting with a prospect, but your ideas not only […]
Back when the fast food burger advertising wars were in full effect, it was interesting to see just how many different ways they could position their burgers to compete against each other. I mean, a cheeseburger is a cheeseburger. Right? The competing burger ads were never about who was cheaper… it was about you deserving […]
When a customer brings you into the room, they are looking for a new point of view. A new opinion. An outside expert’s advice and insight into the situations being faced by their company. When a salesperson, customer service representative, consultant, graphic designer, or other outside contractor experiences self doubt and pulls their punches by […]
The old saying goes “build a better mousetrap and the world will beat a path to your door”. I think trying to create a better mousetrap is a great example of creativity being applied to solve a problem. Thousands of creative people have their own take on what it takes to catch the furry little […]
Once you’ve found some people to help (prospects) and assured them that there is value in meeting with you (so you won’t waste their time), it is time to schedule a Client Discovery Session. — a meeting where you’ll actually uncover some areas where your talents, skills, and resources overlap an opportunity to help your […]