Competing is one thing, copying is quite definitely another. Too many businesses show a distinct lack of creativity when responding to a change in the marketplace. Instead of launching something in their own voice, they parrot back to the market the exact same words for the exact same services that everyone else out there already […]
People enjoy success stories. The like the feeling of seeing someone gain a big win on a television show or in a movie or in a book because it makes them believe it’s possible that one day they too will achieve an effortless overnight success — but very few of those shows, movies, and stories […]
Ideas have possibilities, projects have potential, but the work you finish is where you profit. I think the primary reasons people don’t finish their work is a combination of not knowing where to start and when they’re finished (the first steps they need to take in order to begin a project, and knowing where to […]
Sometimes you have to put away some of your toys in order to play with some news ones. In some cases you may even need to sell, trade, or donate some of your old toys just so you can make some room in your toybox for the new toys you want to play with. I […]
You might think you’re in the insurance business. Or you might think you’re in the advertising business. Perhaps you think you’re in the auto repair business. Maybe you believe you’re in the food service business. No matter what business you think you’re in — you’re probably wrong. You’re actually in the “help customers solve problems” […]
One of the first professional pieces of advice I received when beginning my career in sales was from best selling author and sales trainer Jeffrey Gitomer way back when he was promoting his very first book “The Sales Bible“. One of Jeffrey’s first stories he told from the front of the room ended with the […]
The phrase is “race to the finish”, not “slow down when you see the finish line because the race is almost over”. When you’re in a race against another competitor (and really, when aren’t you?) and you know where the finish line is — you don’t stop running until you cross the finish line. Race […]