I’m sure you’ve experienced a sales pitch or presentation where the speaker’s focus is all over the place. They seem to randomly wander from one subject to another with no segue or thread of logic to help you follow their meandering musings. Written content can fall prey to the same problem. The longer an article […]
Is the Call To Action in your marketing and advertising getting any action? Do you even have a call to action? Lots of people are writing articles and publishing podcasts and recording videos and buying advertising in print and broadcast and digital (along with a myriad of other paid and organic content) with the express […]
If you asked 100 people if they felt they should be getting paid more than they currently receive at their job, I’d bet at least 99 of them would say yes (I didn’t say all 100 because you can never account for a random outlier). If you asked that same 100 people to define the […]
“I’ve never done this before” isn’t an excuse or an apology, it’s an opportunity. There is not historical personal data that you can compare against. You’re setting a new benchmark. If you’re trying archery for the first time and you miss the target with every arrow you fire, it’s absolutely the worst score you’ve ever […]
Are you one of the people impacted by the Coronavirus/COVID-19 outbreak? Are you lucky enough to be working from home or was your employment affected by the economic shutdowns taking place around the world. In times where your attitude and positive outlook are tested it is easy for your creativity to take a hit. Your […]
If you’re pitching ideas, you’re going to encounter criticism, judgment, ridicule, and animosity. You won’t (probably) receive any actually punches in the face, but as a general rule the more push-back you get, the more creative your idea is. It’s easy to take criticism (especially harsh criticism) personally, but it’s not you they dislike — […]
Strategic naivete can be a creative advantage. If you don’t know anything about a subject it’s a heck of a lot easier to come up with ideas to contribute on the topic. Ignorance makes it easier to make things up. People hear the word “ignorant” and think it’s an insult. Ironically, that’s an ignorant response […]