One thing.Just one thing. You stick to that and everything else don’t mean shit. I can’t think of a more pithy explanation of Ries and Trout’s manifesto on Positioning. Too many businesses fall prey to attempting to be all things to all people. Find the one thing and become the company (become the person) known […]
In a brilliant act of confronting Apple with its own words (and then making them eat those words) a YouTube user with the screen name “KeeptheiPhoneFree” created a video mashup of all the third-party iPhone software that was effectively rendered useless when Apple released the firmware update 1.1.1. The real act of brilliance was in […]
Favorite author Dan Pink explains a new concept in PowerPoint presenting initiated by two Tokyo-based architects who’ve turned the process into a competive art form. The rules are simple: 20 slides — 20 seconds each.Take 6 minutes and 40 seconds to relate your message, then sit down and shut-up. Think how much more efficient your […]
I am in the midst of reading “Group Genius, The Creative Power of Collaboration” by Keith Sawyer and came upon what might very well be one of my favorite chapters of the book, Chapter Five: Small Sparks. One of the quick stories of creative collaboration contained within has to do with the fact C.S. Lewis […]
My buddy (and fellow Marketing Geek) Jim Kukral wrote an excellent add-on piece to Steve Rubel’s insight into the newly realized position of “Geek Marketer” in a recent AdAge column. Geek Marketer is as good a title as any (although I tend to prefer my long-running “Idea Guy” moniker.) Jim agrees that the Marketing Geek […]
I accepted an invite to a new social networking site because it came from Hugh MacLeod — turns out it was all a scam (to which he fell victim himself) and now I’ve helped perpetrate the problem. If you just received an invite from me to join Quechup — delete it. It wasn’t from me. […]
I’m a journal freak.Out of necessity I am constantly scribbling ideas down on paper (Post-it notes, napkins, business cards, whatever…) Most everyone has learned that if you can’t capture an idea immediately, it may be lost forever. Although any old piece of paper will do when inspiration strikes, there’s nothing I like better than writing […]