Ries and Trout and Jack Palance?
Just one thing.
You stick to that and everything else don’t mean shit.
I can’t think of a more pithy explanation of Ries and Trout’s manifesto on Positioning.
Too many businesses fall prey to attempting to be all things to all people. Find the one thing and become the company (become the person) known for that one thing.
My thing is ideas.
Scott Ginsberg’s thing is Approachability (he’s “That Guy.”)
What’s your thing?