Don The Idea Guy
Ideas that mean business... and MORE business!
  • Home
  • Brainstorming
  • Speaking
  • About DTIG
    • Interviews
  • Contact
    • Privacy Policy
    • Disclosures and Disclaimers
  • Get Free Ideas

Group Genius

Don The Idea Guy September 11, 2007

I am in the midst of reading “Group Genius, The Creative Power of Collaboration” by Keith Sawyer and came upon what might very well be one of my favorite chapters of the book, Chapter Five: Small Sparks.

One of the quick stories of creative collaboration contained within has to do with the fact C.S. Lewis and J.R.R. Tolkein met while they were in the English department at Oxford University. Both harbored a secret hobby of writing short stories of fantasy fiction, and ended up creating a small group of like-minded writers called “The Inklings” who met frequently to read their works and critique one anothers efforts.

Who knows what might have (or might NOT have happened) should the two of them not collaborated?

A few more pages into the chapter, the author shares a list of five basic stages that (according to psycholigists) are always embedded in creative sparks generated by the collaborative process…
—
1. Preparation
This involves a period of hard work, studying the problem, and speaking about the topic with everyone else working on it.

2. Time Off
The team member changes context and engages in other activities — often in conversation with others.

3. The Spark
During time off, a solution appears. That solution is deeply embedded in the knowledge and social interactions generated during the Preparation and Time Off stages — and it builds on sparks generated by others in the group.

4. Selection
The “Aha!” feeling doesn’t always mean the idea is good. Creative people are very good at selecting the best ideas for follow-up, or they collaborate with others in the selection process.

5. Elaboration
Working out the details of an idea typically requires generating a lot of additional ideas. Bring all the disparate ideas together in a cohesive form always requires social interaction and group collaboration.
—

It’s a great read with a lot of little revelations that add up to proving a big idea — none of us is as smart as all of us.

Pick up a copy at Amazon.com.

Care to share?

  • Click to email a link to a friend (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
Marketing Geeks In Demand Pecha Kucha: 20 Slides 20 Seconds

Related Posts

lion tapestry

Insight, Inspiration

The Ugly Back

Everyone goes to the museum to admire the pretty fronts of artistic tapestries, but the ugly backs face the wall and are rarely on display. My wife decided she wanted to host a big family Thanksgiving this year. While we were in the process of cleaning up the house and putting our (my) clutter. Hapy […]

Care to share?

  • Click to email a link to a friend (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
awaken broadcast campaign

Insight, Inspiration

My Three Words for 2022

Several years ago I started choosing an annual trio of words to help me stay on track with my goals, focus my actions, and guide my decision making. I copied the practice from Chris Brogan and you can click on that link in his name to visit Chris’ page to read about how he chooses […]

Care to share?

  • Click to email a link to a friend (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
letting hot ideas flow

Ideas, Insight

Want hot ideas? Let the tap run.

I’ve written in the past about how I come up with some many good ideas (spoiler alert: it’s because I also come up with so many bad ideas). I’ve also shared how important it is to throw away the first dozen or so ideas you come up with because they’re not going to be especially […]

Care to share?

  • Click to email a link to a friend (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)


What kinds of ideas are you looking for?

Better Questions = Better Ideas

BUY 100-Whats of Creativity

Cool Stuff For You

free podcast websites

best appointment booking tool

Recent Articles

  • The Ugly Back
  • My Three Words for 2022
  • Want hot ideas? Let the tap run.
  • Back from the grave!
  • The End.

Categories

  • Featured
  • Ideas
  • Innovation
  • Insight
  • Inspiration
  • Rant
  • ThinkLinks
  • Uncategorized

Archives

Tags

action advertising attitude book brainstorming business creativity curiosity customer customer loyalty customers DTIG gitomer goals Ideas Innovation Insight Inspiration kickstart leadership links loyalty marketing media money motivation networking persuasion podcast productivity products projects Rant revenue sales selling service social media speaking success trends web work writing zombies

Idea Guy Projects

  • Big Yellow Sticky
  • Find Your Fries
  • SalesToys
  • Stop Selling At Me!
  • Super Action League

Let’s Connect

Another unusually creative project from Don The Idea Guy
© 2020 - All rights reserved. Do not use content without permission.