23 March 2011 ~ 16 Comments

Social Media. You’re Not Doing it Right.

Everyday more businesses and individuals jump into the deep end of the social media pool. Internal or external pressures dictate that you simply MUST have a Twitter account or a Facebook page or a LinkedIn profile or a Foursquare offer or even a Groupon discount. The problem is, you are correct about the need for […]

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04 March 2011 ~ 0 Comments

Vested Interest

You have to be invested in their outcome before your client will ever consider investing their income. Demonstrate true concern for their success. Make sure you have skin in the game — their success should create a path to your success. A vested interest in helping your client win will help you win their trust (and their […]

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