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It's not a secret

Stop Keeping Secrets

Don The Idea Guy August 14, 2020

You may have just finished working on a project that you’re especially proud of. You devoted a lot of time, energy, and creativity into completing this new “thing” that you’ve brought into reality, but no one knows about it because you think it would be unseemly to brag about your accomplishment — so you’re keeping secrets.

Being proud of your work is no reason to treat announcing the news like you’re keeping secrets

Does your project help other people?

Does it make even a small part of the world just a little bit better?

Would your mom be proud of what you achieved?

Then why keep it a secret?

These are the kinds of projects that the world needs to hear about (especially right now)! You worked really hard on that project, but it doesn’t do anyone any good if no one knows about it.

Your company (whether your own it or are employed by it) typically exists for three reasons:

  1. Make a profit.
  2. Help customers solve problems.
  3. Help employees earn a living.

You can argue that “make a profit” shouldn’t be at the top of the list, but I say it would be very difficult to achieve the other two goals if the company wasn’t making money.

When you launch a project that benefits a community of users, you do them a disservice to keep it a secret. You need to shout that news from the roof tops — not just whisper it under your breath.

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