Don The Idea Guy
Ideas that mean business... and MORE business!
  • Home
  • Brainstorming
  • Speaking
  • About DTIG
    • Interviews
  • Contact
    • Privacy Policy
    • Disclosures and Disclaimers
  • Get Free Ideas
variation

Adaptation, Variation, and Innovation

Don The Idea Guy August 11, 2020

When I think of idea generation and brainstorming, I think of adaptation and variation on concepts and themes. A single concept in a brainstorming session can lead to dozens of other ideas that splinter off the original concept through adapting the concept to other specific purposes and varying elements of the concept to alter the production or use of the original concept.

When I think adaptation and variation, I think of tomatoes

Tomatoes must be the most flexible and adaptable of foods. Growing up, we all thought of the tomato as a vegetable, and then all of a sudden we discover it’s a fruit — and our minds are blown. Everything we thought we knew (at least about the tomato) changed.

So, start with the fact it’s a vegetable or a fruit based on your context.
Then take into account all the varieties of the tomato itself.

  • Beefsteak
  • Heirloom
  • Jubilee
  • Rutgers
  • Cherry
  • Cocktail
  • Tomatillo
  • Topsy Tom

That’s not nearly a complete list, and some of you may even know that there are variations on those variations with a half-dozen more types of the Heirloom and Beefsteak varieties.

But we’re not close to being finished because of the variation of tomato products

From pizza to pasta to your morning juice or evening cocktail, a tomato variation is on the menu.

  • Tomato Juice
  • Tomato Puree
  • Tomato Paste
  • Ketchup
  • Tomato Sauce
  • Pico de gallo / Salsa
  • Picante Sauce

The next time you’re ready to say you’re stumped on a project and can’t think of another idea to contribute, consider the humble ‘mater and put your brain back to work on a new adaptation or variation of your original creative concept.

I think you’ll find the time is ripe for squeezing out a few more ideas you can harvest.

Care to share?

  • Click to email a link to a friend (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
Keep Looking Up Marketing Ideas To Steer You In The Right Direction

Related Posts

letting hot ideas flow

Ideas, Insight

Want hot ideas? Let the tap run.

I’ve written in the past about how I come up with some many good ideas (spoiler alert: it’s because I also come up with so many bad ideas). I’ve also shared how important it is to throw away the first dozen or so ideas you come up with because they’re not going to be especially […]

Care to share?

  • Click to email a link to a friend (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
Who died?

Featured, Ideas, Innovation, Insight, Inspiration, Rant, ThinkLinks

Back from the grave!

Oh, hey. ‘sup? Yeesh. I guess the title of that last blog post turned out to be a little more prophetic than I originally intended! The prior article published on December 31, 2020 was simply meant to signify the last in a series of daily posts that I published through the entire year of 2020 […]

Care to share?

  • Click to email a link to a friend (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
don't lose your head

Ideas, Insight, Rant

Don’t Lose Your Head

There are people who drive you absolutely bonkers (I feel your pain), and make you lose your cool at work. They don’t “do the work” and expect other people to cover for them, they’re constantly running their mouths all day instead of actually doing their work, they play their music through speakers instead of ear […]

Care to share?

  • Click to email a link to a friend (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)


What kinds of ideas are you looking for?

Better Questions = Better Ideas

BUY 100-Whats of Creativity

Cool Stuff For You

free podcast websites

best appointment booking tool

Recent Articles

  • The Ugly Back
  • My Three Words for 2022
  • Want hot ideas? Let the tap run.
  • Back from the grave!
  • The End.

Categories

  • Featured
  • Ideas
  • Innovation
  • Insight
  • Inspiration
  • Rant
  • ThinkLinks
  • Uncategorized

Archives

Tags

action advertising attitude book brainstorming business creativity curiosity customer customer loyalty customers DTIG gitomer goals Ideas Innovation Insight Inspiration kickstart leadership links loyalty marketing media money motivation networking persuasion podcast productivity products projects Rant revenue sales selling service social media speaking success trends web work writing zombies

Idea Guy Projects

  • Big Yellow Sticky
  • Find Your Fries
  • SalesToys
  • Stop Selling At Me!
  • Super Action League

Let’s Connect

Another unusually creative project from Don The Idea Guy
© 2020 - All rights reserved. Do not use content without permission.