14 September 2010 ~ 2 Comments

Don’t forget me when you’re gone

Inevitably, you will meet someone on your “hot list” — a person of influence you’ve been trying to meet for weeks (if not months) — and here’s your big chance. And… you don’t have a business card! You either didn’t bring enough to the event (oh! I just handed out my last one!) or you […]

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15 July 2010 ~ 1 Comment

Making Media Obsolete

In my role as an Internet Sales Manager for a broadcast company, I often tell clients during consults that if they execute an effective new media campaign, it is possible for them to grow their own audience comprised of so many qualified individuals that they will outgrow the benefit of using traditional media to broadcast […]

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