Technically the title of this post is true… IF you click the link and buy yourself a copy of the book I’m talking about. Some may say I am biased because the author (Jim Kukral) is a friend of mine, lives in the city where I grew up, endures my familiar and eternal pain that is […]
Inevitably, you will meet someone on your “hot list” — a person of influence you’ve been trying to meet for weeks (if not months) — and here’s your big chance. And… you don’t have a business card! You either didn’t bring enough to the event (oh! I just handed out my last one!) or you “have more in the car” or perhaps you’ve run into this person out of context — outside of a formal business networking event (grocery store, sporting event, concert, etc.)
A famous quote by Woody Allen says “90% of success is showing up.”
A famous quote by Jeffrey Gitomer is “90% of success is showing up prepared.”
Why not show up prepared to be unprepared?
In my role as an Internet Sales Manager for a broadcast company, I often tell clients during consults that if they execute an effective new media campaign, it is possible for them to grow their own audience comprised of so many qualified individuals that they will outgrow the benefit of using traditional media to broadcast […]