Technically the title of this post is true… IF you click the link and buy yourself a copy of the book I’m talking about.
Some may say I am biased because the author (Jim Kukral) is a friend of mine, lives in the city where I grew up, endures my familiar and eternal pain that is otherwise known as being a Cleveland Browns fan, and I’m even featured in the book itself (chapter 14, yo!) And… well… they’d be right. BUT, the book really IS good and unless you’re completely clueless and totally oblivious (and I am of the firm belief that the clueless and oblivious do NOT read my blog) then you cannot fail to come away from Jim’s book with a journal FULL of ideas to test and put into action yourself.
And a journal is exactly what you will need while reading Jim’s book (I also recommend a highlighter, pen, and a couple packs of post-it notes) in order to keep track of all the websites you’ll want to visit, ideas you’ll want to build upon, and real-world lessons you will want to remember.
I’ve always known that Jim was a bright guy.
I knew it when he created the Awesome Million site (which I firmly believe is still way cooler than that stupid million dollar pixel page), the first time I read his ebook “The $7.95 Marketing Plan“, and of course the day he recognized just how brilliant my “Five Buck Brainstorm” concept was — but after reading his first book from a major publishing house (because make no mistake about it, Jim was already a successful self-published consultant long before Wiley cut him a check) I have come away with a new respect for just how Jim has accomplished for both his consulting clients and through his own special kind of trial-and-error-this-seems-like-a-fun-project-to-work-on-for-the-weekend creative spirit.
As a guy who reads a lot (a LOT) of books on business, marketing, and new media, “Attention! This Book Will Make You Money” stands apart as not only filled with the fantastic and innovate ideas and advice one gets from reading Seth Godin, but also contains the in-your-face-lessons-from-the-front-line-because-I-lived-it reality that you get from listening to Gary Vaynerchuck. It’s an unbeatable combination of creativity and credibility.
Reading this book is like having a beer or cup of coffee with Jim and just bouncing ideas across the table. Though you’re reading the words on the page, it feels like a two-way conversation. The author is in your head and knows the thing you’re thinking and wanting to ask — and goes right ahead and answers the question that is on the tip of your tongue. I was actually disappointed to hear that when Jim struck the deal for an audio version that someone else would be narrating — I can’t imagine the book being read in any other voice. That’s testimony to just how genuine and infused with his own personality and experiences this book really is.
You’ve GOT to get this book and put some of its ideas into ACTION.