Customers are curious. Customers like to “know” things. Let customers peek behind the curtain of your business to see how the magic is accomplished. The Wizard of Oz only succeeded in frightening and aggravating his prospects when he tried to make himself appear to be the big man and impress them with how big and powerful his organization was (we’ve been in business for 100 years, we’re largest supplier of Munchkin Mufllers in the west, etc.), but once his buyers expressed doubt all his bragging evaporated into a puff of smoke.
Technically the title of this post is true… IF you click the link and buy yourself a copy of the book I’m talking about. Some may say I am biased because the author (Jim Kukral) is a friend of mine, lives in the city where I grew up, endures my familiar and eternal pain that is […]
Though there are many reasons why people fear the adoption of new ideas, here are a few of the common ones I’ve run across… 1. Failure What we’re doing might not be perfect, but it’s working. Why risk changing it for something better on the chance the idea fails? 2. Blame If this new idea […]
I’m sure you’ve heard the phrase “Curiosity killed the cat” it’s probably one of the more morbid cliches out there. Imagine, curiosity actually proving fatal to felines. Meee-OW! The phrase doesn’t actually spell out the fact that it was the cat’s own curiosity that did him in. Perhaps it is a human’s curiosity that puts […]
This looks like a job for… Who would you call if the world needed saving? Clark Kent — or Superman? They’re both supposed to be the same person — but the guy in the cape and tights has a resume that says he can bend steel bars, leap tall buildings in a single bound and […]
Not enough time to increase your skills and talent? Prove it. Sometimes the best ideas are ‘slap-your-forehead’ simple. Cincinnati-based Life Coach, Brian Monahan, has created an oh-so smart form that easily finds the time in your busy schedule to accomplish those lofty goals you’ve set for yourself this year. Whether you want to learn another […]