Your Business Brickyard isn’t some fluffy business fable as one might judge by its slim storybook size and hardcover. The business insights contained within were heard-earned by Howard Mann (the author) himself via his own experiences in running a successful (but stressful) freight and logistics company.
The content is broken into core components that benefit everyone from the seasoned CEO to the first-time entrepreneur. The book is beautifully designed and packs a visual punch for the reader; from the chapter headings to the “two-minute drill” summaries, all the way down to the representation of “football-as-brick” icon.
The 12 lessons (my favorites are: Reconnect with Your Purpose, Lose Your Nemesis, Singles and Doubles, Relationships Not Sales, Accelerate Through The Finish Line, and Escape Desk Gravity) are succinct and to the point — the author knows you don’t have time to waste, you have a business to run!
Part of the legend of Benjamin Franklin is that he spent quite a bit of time improving himself. He selected 13 virtues (Temperance, Silence, Order, Resolution, Frugality, Industry, Sincerity, Justice, Moderation, Cleanliness, Tranquility, Chastity and Humility) and set about improving himself in those areas. But he didn’t try to do it all at once. He took one virtue at a time and specifically focused on trying to improve himself in that area for one week.
I recommend that you do the same with this book.
Choose one lesson and focus your attention on improving (even just a little bit) in that single area for one week. Pick another area for the following week. And another. And another. And another. And another. And then go back and do it all over again.
For a more intense experience (and more intense results), the author has formed Brickyard Partners, Inc. This group is dedicated to helping businesses and business owners refocus on what is important in their companies and what will lead them to be more successful (and more rewarded) in their work. Click over to their website to learn more.
It’s time to go back to the brickyard, baby!