Amazon says it can ship items before customers order. Is this some sort of mind reading trick? Hardly. They’ve just been paying attention to their customers. Want to read the minds of YOUR customers? Here are a few tips to help you. 1. Wish List Amazon allows users to keep multiple list of things they […]
Master marketer, social media maestro, and wine geek Gary Vaynerchuk released his latest book last week — Jab, Jab, Jab, Right-Hook is a study in case studies of real, measurable, and remarkable response and results from integrated marketing efforts. Distilled to its essence, Gary’s primary point is that you Give, Give, Give FIRST (jabs) and […]
I’m a huge fan of Hugh MacLeod’s work on Gapingvoid.com because he simply gets so many things right. His advertising background shaped a lot of his views of what not-to-do in the marketing arena, and my own experience in that industry did the same for me. His drawing about the way advertising speaks to […]
I was invited to speak to the Central Ohio chapter of NARI (National Association of the Remodeling Industry), and in preparation I had the opportunity to attend their annual awards ceremony last December. One of the speakers at that event was their national president, Paul Zuch. A quote from Paul’s time at the podium immediately cut-through the […]
Customers are curious. Customers like to “know” things. Let customers peek behind the curtain of your business to see how the magic is accomplished. The Wizard of Oz only succeeded in frightening and aggravating his prospects when he tried to make himself appear to be the big man and impress them with how big and powerful his organization was (we’ve been in business for 100 years, we’re largest supplier of Munchkin Mufllers in the west, etc.), but once his buyers expressed doubt all his bragging evaporated into a puff of smoke.
How many times have you sent an email and forgot to follow-up, only to discover you missed an opportunity because you forgot to be in the right place at the right time? A clever new website I learned about from my friends at CoolBusinessIdeas.com allows you three fantastic ways to follow-up on tasks, contacts, and […]