Michael Ehlert is a business growth specialist and creative director based near Milan Italy. He’s considered the “go-to guy” for some of the most successful online millionaire entrepreneurs, as well as fortune 500 companies, small businesses, authors, actors and musicians. Michael and his team can take the vision of most anyone and explode their results, […]
The best sale the advertising industry ever made, was convincing their clients that the only way to get more customers was to shout louder. It’s actually the opposite — Everyone listens with more interest when they hear someone whispering. Try this out the next time you’re in a coffee shop with a friend. Speak at your […]
Some of you readers (and most of my clients) know that I spent many years in the promotional products/advertising specialty business. In its simplest (and most under-utilized) form, ad specialties are typically inexpensive giveaways at events and tradeshows imprinted with a company logo or marketing message. At their weakest, ad specialties become part of the […]
Note: This is a full-on rant about sales that I just published over at my other blog, www.YouSuckAtSales.com — but I felt there were enough ideas on how to remedy their “sales fails” that it qualified to be shared on the Idea Guy site. I just received a cold-call from a mobile marketing company trying […]
I find it humorous that the analytics these advertising agencies find untrustworthy are the exact same measurement tools that most of them probably use for any other web campaign they run. http://www.adweek.com/news/technology/course-you-can-trust-us-we-re-google-140385 Apparently Google Analytics are are okay for measuring anything except Google sites.
This post shares an opportunity that I think is out there just waiting to be developed by the best media salespeople. The latest buzzword on the web is “Crowdfunding” — pitching your project to the general public seeking financial support for putting your ideas into action – and this process is something that should be […]
People know I’m a huge fan of Gitomer’s coolest sales toy ever — Ace of Sales. I liked it so much that I wrote an ebook sharing 52 ways to use Ace of Sales more creatively to brand yourself with clients, stand out from the competition, and to increase sales. I liked it so much […]