Don The Idea Guy
Ideas that mean business... and MORE business!
  • Home
  • Brainstorming
  • Speaking
  • About DTIG
    • Interviews
  • Contact
    • Privacy Policy
    • Disclosures and Disclaimers
  • Get Free Ideas
magazine-rack

Rack-Up Some Business Ideas

Don The Idea Guy January 20, 2014

magazine-rackOne of my personal creative strengths has always been the ability to generate ideas for a specific client and their specific industry. I’ve developed that ability by immersing myself in a client’s business. I subscribe to trade publications, join industry mailing lists, visit industry websites, and basically just soak up as much information as I can about the history, current trends, and the problems they are facing in today’s market.

Knowing just a little bit more about your client’s business and industry will allow you to apply the general services and products you offer to their specific needs, and deliver a unique advantage in relation to the client’s given situation.

Remerge is a marketing company in Powell, Ohio I work with, but long before I came on board they demonstrated this same strategy for a commercial painting client of theirs.  By paying attention to legislation being passed by the government, Remerge was able to identify an upcoming federal deadline for real estate owners to remove lead paint from any residential properties they rented.  With this single concept, Remerge was able to build an effective marketing campaign around something the painting client’s prospects not all cared about, but were going to be held responsible for if they didn’t meet the mandated deadline.

Could Remerge have simply created a brochure or a postcard that targeted property owners and pitched them painting services? Sure. That’s what any basic marketing campaign could have done. But, identifying a real need of the client’s customers and alerting them to the impending deadline, possible fines, and the new requirements they needed to conform to in order to meet the new law put their painting client in a position of authority (and a position to help) these likely prospects.

Spend a few minutes browsing magazines, websites, and reading an email newsletter or two on your clients’ industry and you’ll be surprised at the number of ideas that will be sparked which will allow you to better match your services with your client’s needs.

 

Care to share?

  • Click to email this to a friend (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
How to read your customer’s mind Or forever hold your peace

Related Posts

the end

Insight, Inspiration/

The End.

This is the end of my blog posts. It’s been a good run. It has been rewarding for me and I hope you’ve found some information of value buried amongst the poor self-editing and (probably) way too many words used to attempt an explanation of my ideas. I made a commitment to myself at the […]

Care to share?

  • Click to email this to a friend (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
opportunities

Insight/

Job Duties vs. Opportunities

“That’s not my job.” I’ve heard this phrase uttered way too much in the workplace during my career. The sentence is usually being shot off like a gun intended to blast anyone else in the vicinity of the person’s ire. People tend to have a narrow view of what their job duties entail, and they […]

Care to share?

  • Click to email this to a friend (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
don't lose your head

Ideas, Insight, Rant/

Don’t Lose Your Head

There are people who drive you absolutely bonkers (I feel your pain), and make you lose your cool at work. They don’t “do the work” and expect other people to cover for them, they’re constantly running their mouths all day instead of actually doing their work, they play their music through speakers instead of ear […]

Care to share?

  • Click to email this to a friend (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)


What kinds of ideas are you looking for?

Better Questions = Better Ideas

BUY 100-Whats of Creativity

Cool Stuff For You

dragapp


Recent Articles

  • The End.
  • Job Duties vs. Opportunities
  • Don’t Lose Your Head
  • More Fuel For The Tank
  • Don’t Make It Complicated

Categories

  • Featured
  • Ideas
  • Innovation
  • Insight
  • Inspiration
  • Rant
  • ThinkLinks
  • Uncategorized

Archives

Tags

action advertising attitude book brainstorming business creativity curiosity customer customer loyalty customers DTIG gitomer goals Ideas Innovation Insight Inspiration kickstart leadership links loyalty marketing media money motivation networking persuasion podcast productivity products projects Rant revenue sales selling service social media speaking success trends web work writing zombies

Idea Guy Projects

  • Big Yellow Sticky
  • Find Your Fries
  • SalesToys
  • Stop Selling At Me!
  • Super Action League

Let’s Connect

Another unusually creative project from Don The Idea Guy
© 2020 - All rights reserved. Do not use content without permission.
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.