I’m sure you’ve heard of pet shaming photos by now. People take pictures of their pet along with a (usually handwritten) sign that explains the dastardly deed for which they should be ashamed of themselves. You’ve probably even shared a few of those photos on Twitter or Facebook yourself. As much as we tend to humanize our […]
The one-word action plan for being more creative: “THINK.” The two-word action plan for being more creative: “Think MORE.” The three-word action plan for being more creative: “Think More DEEPLY.” . .
Everything you do Earns a sale (earns a conversation, a returned email, another phone call, a visit to the showroom, a positive online review), or Burns a sale (they never want to hear from you again, they tell 10 friends about their terrible experience with your company, they tell 10 million people on the internet […]
A lightbulb moment is when information that has been floating around in your head finally combines and takes on a distinctive shape. It solidifies into a concept so solid that you’d swear you could take hold of it in your heads and pull it from your mind into the physical world. It’s the proverbial “A-HA! moment” You may […]
For a company with a marketing tagline of “Never Stop Improving”, Lowe’s may need to start an in-house home improvement project… A couple weeks ago my mother bought a new dryer (around $400 or $500) from Lowe’s. During the order/checkout sequence the clerk asked if she needed a vent/dryer duct hose (about $15). Since the older dryer she was replacing had been […]