It used to be that you’d have to wait for the Super Bowl to see Super Bowl ads, now they are released weeks before the actual game.
There are websites and on-demand channels dedicated to collecting them and rating them, as well as television news programs and print publications dedicated to covering them as if they were newsworthy events. So, why bother with paying crazy dollar amounts to place TV spots within the game itself when a ton of viewing is taking place online and outside the confines of the game day broadcast?
Create a web page or YouTube channel called “The Low-Dough Ad Bowl” and create a cool commercial of your own using whatever budget you have available. Feature only your own commercials, or invite other small businesses in non-competing industries to contribute their low-dough ads and add to the content in your channel.
Another tact might be to create a public playlist on YouTube tagged and titled for the Super Bowl and include all the Bowl ads that have been posted — BUT add in a few of YOUR commercials into the playlist sprinkled among those that will be featured in the game.
You’ll certainly want to be careful in how you’re using the trademarked name “Super Bowl”, but there are plenty of examples out there of just how close you can get to the name with infringing upon it. All of the hype and none of the cost .
With a big event like this, a little bit of link bait goes a long way to getting your message into the mix.