Ever go into a store and have someone who worked there ask: “Can I help you?” Of course you have. And 9 times out of 10 you replied with a “No thanks, I’m just looking.” The words “Can I help you?” simply BEG that response. It’s programmed into our psyche. We heard our parents say […]
I recently read an article in AdWeek that posed the question “Is the mobile check-in dead?” In my opinion I don’t think it’s dead yet, but it might be on life-support. And bad marketing along with boring retailers put it there. Once the golden child and shining hope of effective experiential and social affinity marketing, check-in […]
On September 23, 2014 the Idea Guy became the I-Do Guy when he said those two tiny words on a beach in Hawaii to his ideal match, Hapy Holliday. Heather is her given name, but with a last name like “Holliday” it kind of begs for a nickname like “Hapy”, doesn’t it? Combine that naming […]
Most (if not all) major brands add you to an email marketing list after you buy and register a product with them. Such is the case with Toshiba. I was forced to buy a new laptop when the one I owned was damaged in a car accident (I looked like I got hit by a truck, […]
Relationships are incredibly inefficient. You have to identify a likely potential candidate, present yourself in a way that you hope they will find compelling and attractive, if they agree to the possibility of a relationship you have the whole let’s-hang-out-together-trial-runs, and if the other party finally decides that YES, you are the one for them — you have […]
I subscribe to DarrenDaily from Success Magazine editor Darren Hardy. Every morning I get a text message and an email alert with a link to a quick video and commentary that feels like Darren recorded it just for me. Each episode usually takes just 3 or 4 minutes to consume and comprehend (though with the early — pre-coffee — […]
Thanks to my bright friend Darcy Blessing, I had the opportunity this past weekend to sit around the table with some other really bright people that I’d never met before. No agenda. No task list. No ulterior motives. Nobody was trying to “get business” from anyone else at the table. Just a collection of people […]