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Write A Book Before You Get Out Of Bed

December 22, 2014

Everybody has “that book”. The one they are writing and can never quite get around to finishing and publishing. Personally, I must have four or five. The books aren’t completely abandoned, but they get “back-burnered” because of something else I “need” to work on.  After that, I end up opening the file every few days to […]

water-glasses

Consider The Source

December 16, 2014

It used to be that the News Media held their sources to the highest standards. They went to extreme efforts to not just verify the personally integrity of their sources, but to also make certain they could personally vouch for the veracity of their claims. These days the source could simply be a random tweet reported as […]

wrong-zebra

Wrong vs. Different

December 9, 2014

I read a post from a business friend the other day in which he outlined the “right” way to apply for a job, the “right” way to outline and explain past positions on a resume, the “right” way to speak to the interviewer, etc.  All I came away with from his advice and perspective was that this place […]

The So Now What Manual

The “So Now What?” Manual

December 8, 2014

Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]

email-too-much_small

Breaking Trust and Losing Permission

December 6, 2014

The number of holiday sales emails this year is ridiculous! In past years I received one or two extra emails per list. Three was “aggressive”. But this year I’m getting three per day from some retailers and they simply don’t seem to care that their practice is annoying their list members and current customers. After all — we can just […]

Chocolate_Milkshake

The Disintermediation Uber Straw

November 25, 2014

Have you seen the movie starring Daniel Day-Lewis called “There Will Be Blood“? It’s an incredible film with lots of great actors in winning performances. Even if you’ve seen it before, the movie is worth a second look, if only for the infamous “I drink your milkshake” scene. Spoilers here, so if you haven’t seen […]

clock-y

Get up an hour early without losing any sleep over it

November 1, 2014

When you set your clocks back this weekend, set your alarm clock wake-up time back an hour as well. You’ll automatically become an early riser, adding an entire hour of morning productivity to your day, and literally not lose any sleep over it because you were already waking up at that time prior to the clock being […]

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