Know three different ways to answer the phone, know three ways to introduce yourself, know three ways to ask a prospect to buy, know three ways to drive to work. Know three books you can recommend to others, know three ways to determine if your product or service is a good match for a prospects, […]
Do you have what it takes to achieve your goals? Will you stick to your plans and be successful in the end? Why ask me? I don’t know! The only person you should pay attention to when asking about your ability to achieve the goals you set for yourself is yourself. Anyone else’s opinion is […]
Do you know why your customers buy stuff from you? Do you know why you buy stuff from other people? Most people will begin to answer this question by referring to psychologist Abraham Mazlow’s Hierarchy of Needs, affirming that any buying decisions can be explained by the levels within Mazlow’s pyramid of human needs. At […]
One of my go-to phrases in conversations is that “Every problem in a marketing problem” — and I don’t mean solely in conversations about marketing. Marketing IS communications. Marketing is about getting your ideas across to another person and trying to get them to agree with you. I think most disagreements between people and companies […]
There is a quote attributed to Albert Einstein that goes like this “Not everything that matters can be measured, and not everything that can be measured matters”. When I worked in media and advertising I’d hear a variation on this quote every time a media property attempted to explain away the customer’s complaints about an […]
I think the secret to capturing the attention of others and engaging them in personal interaction is to first be Interesting and then to be Interested. If you’re Interesting, you’ll get some attention. You can’t predict how long that attention will be (Andy Warhol predicted it would be 15 minutes), but you’ll get some sort […]
When you come up with an idea it’s pretty easy to think of all the reasons you love it, but you might want to think of the kids game of playing “he loves me, he loves me not” where a petal is pulled off of a daisy while alternating the phrases “he (or she) loves […]