Ideas from Trends & Statistics Part 2I posted in May about how you might build bright ideas from trends and statistics found in the news. In this week’s Marketing Profs’ newsletter, there is a great article on reaching out to pet owners. The article is filled with statistics and examples of how our nation’s obesession […]
A New CenterWanted to link to this article regarding Stern’s switch to Satellite Radio quite awhile ago, but never got around to it. Lately I’ve been thinking a lot about ideas and what sparks innovation, and I remembered thinking the last paragraph or two on the first page of this article made some great points. […]
The Reasons YI really enjoyed this article from Poynter.org on the personality traits of Gen-Y workers.My younger brother, Joe, could be the poster child for Gen-Y. I think those are the qualities I most admire in the guy. Fortunately, I’ve had the benefit of Joe as a role model (I call it getting in touch […]
Lessons from The World of Warcraft
All I really Need To Know I learned from Fighting Orcs. 1. Join a Guild. Commit to a team of people banded together toward a common goal. A group with diverse backgrounds, talents, and skills can help solve problems, complete quests, share knowledge, equipment, and support. A great guild can help you advance player levels […]
This is Why.People are constantly wondering why mega-corps refuse to accept ideas from outside sources. The primary reason I have found this to be true, ISN’T because they are not interested in new ideas, innovation, or bettering their position in the marketplace — it’s because there’s a very good chance a similar idea may already […]
Dear Radio…How are you? I am fine.Didn’t know if you were aware of this book, but it’s IMPORTANT (note use of ALL CAPS.)“Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising” by Joseph Jaffe, will (should!) make you rethink your industry, services, programming, and personnel. Great book, […]