Lies, Damn Lies,and Marketing Liars I’ve really enjoyed reading Seth Godin’s new book “All Marketers Are Liars” and his take on the marketing lies that help build brands and sell products — but what about the lies companies and industries tell themselves in order to ‘duck and cover’ (Talk about a lie! Duck-and-cover is going […]
The Y-Files : Episode 1 As in, “Y” didn’t I think of that… Here’s one of those smack-your-forehead-it-seems-so-obvious ideas. From KonoPizza in Italy (naturally!) the pizza slice meets the ice cream cone — and creates the latest fast food craze. The cones are filled with your choice of pizza toppings and cooked for 3-minutes in […]
Pimping Prospects for Fun & ProfitI think Jigsaw.com sounds slimey. Maybe I just don’t “get it” — Does anyone else think it’s slimey?I enjoy making personal introductions between those I feel may benefit from a networking relationship. I’m the first guy to help put bright people together so they can work on cool projects. That […]
Blog9Blogging to the 9th PowerMy buddy John Jantsch at the DuctTapeMarketing blog invited me and seven other blog-heads to participate in his newest innovation — the world’s first “Blog Channel.” It’s a one-stop spot for the best small business programming.On The Blog Channel, you’ll a mix of some of the best minds IN business — […]
Cluetrain RevisitedYou need to read this again.Seriously. You’re gonna be AMAZED at how relevant the the text is now — perhaps even moreso than when it was published five years ago.What does The Cluetrain Manifesto mean now that we’re in the age of satellite radio, iPods, personal podcasts, and corporate strategies that include blogging?I don’t […]
Zombie Radio:Dawn of the Dead (Air)About a month ago I submitted a proposal to Seth Godin’s ChangeThis.com project, a site that is dedicated to helping spread new ideas through published ‘Manifestos’ available for online reading, download, and forwarding.My proposal centers around my rather strong opinion that terrestrial radio as we know it is on its […]