You make outreach calls and send emails to business prospects in your industry everyday. You attend networking events and write articles and record videos week after week. You work at your pet project day after day and week after week. You do all these things on a regular basis, but the pay off seems to elude you. Your calls aren’t getting returned, the traffic to your website remains stagnant, and your sales aren’t increasing. What you don’t realize is that Opportunity is slowly finding its way to you at its own speed and on its own schedule.
You can’t make an appointment with opportunity and you can’t schedule success
But you can schedule time on your calendar for you to take the actions that lead to success and opportunity (scheduling time to make those calls, write those articles, record those videos, and attend those networking events).
It can be frustrating when things don’t happen as quickly as you’d like. While you can’t predict the arrival a positive payoff for all the smart work you’ve put into your efforts to get noticed or get business, it is possible to predict when that payoff will come if you don’t do all the work… never.
I’m sure you’ve heard the cautionary tale of the guy digging for diamonds and finally abandoning his efforts just a few feet from revealing a huge cache of wealth. You may not be digging for diamonds, but you’re making cold calls in hopes of converting them to cash, you’re publishing content with the goal of appearing on podcasts, or networking in an effort of uncovering new business. Those are your diamonds, and you don’t want to cease your efforts just a few feet from realizing your opportunity.
Keeping an eye out for Opportunity is kind of like watching for it in the side-mirrors of your car
You can see it off in the distance behind you, but it seems so far away. You have to keep in mind the nature of the mirror and the fact it was manufactured with a curve to allow you the greatest field of vision — but that curve makes things look like they are a long way off. You need to pay attention to the alert printed right there on the mirror…