With less than seven weeks remaining in 2010, your mind may begin turning toward setting resolutions for the coming year. A few of you may even create or update your five-year plan. I challenge you to think even further ahead. Do you realize that you are a mere 10 years away from 2020? Say it out loud. Twenty-Twenty. It sounds […]
BestBuy spends hundreds of thousands of dollars to bring customers into their store, presumably to leave their cash behind and walk out with bags full of music, movies, video games and other assorted electronics. Once a potential purchaser is lured into crossing the threshold you’d think their employees would apply at least a minimal amount […]
We all want to have every customer to listen intently to our pitch and rip the pen from our hands because they can’t sign the contract fast enough, but those situation are fewer and farther between than we’d like to admit. Far more likely is that polite pat on the head and a smile that they use to send you back to the office as they say “Let me think about it and get back to you.”
I believe most prospects are under the impression that if they say “no” to an offer, that you’ll just go back to the office, file your proposal in a drawer and go home — they don’t seem to realize that even if THEY said “no,” someone will eventually say “yes.” To make them confront this reality, I created a piece of paperwork I call The Opportunity Knocks Form.
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Are you making it easy for customers to contact you in the way THEY prefer to communicate? I recently made a new connection via social media with someone in Columbus that works in media advertising. We have several other friends in common and decided to meet for coffee “in the real world.” While in the […]
One of my favorite quotes from Abraham Lincoln is “People are about as happy as they make up their minds to be.” Not only have I found that be extremely true over the years, but the originator of the quoted pretty much lived it himself. Lincoln’s mother died when he was nine years old, he […]