During a recent presentation to the American Marketing Association at The Ohio State University, I spent a portion of my time discussing attitude with the audience.
When I asked the 50 or 60 attendees in the room how many of them felt that a positive attitude was key to their success, every single person raised their hand. But, when I asked how many of them actively spend time studying ways to cultivate a more positive attitude — not a single hand was in the air.
After sharing some examples of simple ways they could work in 10 or 15 minutes per day developing a more successful attitude, I quickly spouted off a few book titles that I have found key to my own attitude improvement efforts. Several of the AMA members contacted me the day after the seminar asking for the list of books, so I’ve posted the titles shared at the seminar (along with a few other favorites) complete with links to Amazon.
This is a list of my favorite books on the successful development, care and feeding of a positive attitude. I hope you find them as useful and insightful as I have over the years. My personal thanks to my own friends and mentors who’ve directed me to these literary treasures over the years (and special thanks to Jeffrey Gitomer for causing me to look at The Little Engine That Could in a completely new light. As Gitomer says: “It’s not just a book for kids, it’s a philosophy for life.”)
Kids books (that aren’t just for kids)
The Little Engine That Could
by Watty Piper
by Neil Gaiman
Oh, the Thinks You Can Think!
by Dr. Seuss
Daily Dose : Invest 10-minutes in your success
Napoleon Hill’s Positive Action Plan: 365 Meditations
by Napoleon Hill
Warrior of the Light: A Manual
by Paulo Coelho
Quick Reads : Invest a little more time, get a bigger pay-off
It’s Not How Good You Are, Its How Good You Want to Be
by Paul Arden
Ignore Everybody: and 39 Other Keys to Creativity
by Hugh MacLeod
Little Gold Book of YES! Attitude
by Jeffrey Gitomer
by Jason Fried
The Energy Bus
by Jon Gordon
The Think Big Manifesto
by Michael Port
Books you don’t just “read” — you study.
Think and Grow Rich
by Napoleon Hill
He Can Who Thinks He Can
by Orison Swett Marden
Linchpin: Are You Indispensable?
by Seth Godin
How To Win Friends and Influence People
by Dale Carnegie