To say bacon is popular would be an understatement. It’s not only one of America’s favorite kinds of food, it’s also a marketable brand unto itself selling millions of dollars of bacon-themed merchandise like bacon t-shirts, bacon socks, bacon lip balm, bacon mints, bacon air fresheners, and even bacon candy canes. Bacon has such flexibility of use and application, that it can only be true to say that the best ideas are like bacon.
Solely within the food category bacon has a myriad of uses. There is the standard “bacon and eggs” for breakfast of course, and if you opt for a salad at lunchtime (instead of a bacon double-cheeseburger) it might have bacon bits on it. If you order the pasta carbonara for dinner you’ll taste the salty bite of bacon amidst the noodles, garlic, black pepper, romano and pecorino cheeses — and for dessert there is crispy maple-sweet candied bacon.
Afterwards, you might go home and watch a movie starring Kevin Bacon.
When you pitch a concept to a client, strive to have your idea possess the same flexibility and scale as bacon.
- How many ways can your idea be implemented?
Bacon apparel, bacon ice cream, bacon-scented candles, bacon action figures…
- Can your idea be used in different proportions?
A stack of bacon on a BLT vs. a light sprinkling of bacon bits over a salad.
- Will your idea add value to existing concepts?
The only thing better than a filet mignon is a bacon-wrapped filet mignon.
The more your ideas are like bacon, the more value they will have to your clients.
Think about the power of bacon the next time you’re brainstorming ideas for your clients. Whet your client’s appetite with the ability to implement your core concept in many different ways. Make them hunger for your idea’s flexibility for use in both large and small scale application.
The more your ideas are like bacon, the more your customers will crave working with you!