Plenty of websites (even mine, probably yours) has an “About Me” or an “About Us” page wherein you talk about… yourself. The problem is, your website visitors don’t care about you. They care about them.
So why don’t websites have an About Them page?
An About Them page should talk about the kind of person or company that your business can most help. It can help visitors define their current situation, talk about their hopes and dreams, and then explain how you or your company may best help them to realize those desires.
The About Them page is a great place to define your ideal client. The kind of customer who received the best value and results from doing business with you. If your company does its best work for small neighborhood veterinarians, describe the size of the practice, how long they’ve been in business, how many patients they see in a year, a median annual revenue, etc. If your company specializes in Fortune 100 companies, do the same. Do you work best dealing directly with a CEO or are your adept at winning over the favor of an entire board? Do you work best with start-ups or legacy companies?
Whatever the profile, be honest about who gets the most benefit and best results out of the work you do. Those are the companies who will be happiest working with you, and you’ll certainly be happier working with clients who are happy with the work you do.
So when you get right down to it, the About Them page is really more about you and your success.
Interested in seeing what an About Them page might look like?
I created an About Them page for my new project Media Rep Revolution – a site dedicated to the success of individual media advertising sales professionals. If you want to see how I helped site visitors determine if they would receive the best value as a member of the Media Rep Revolution community, just click here and read the page.
Perhaps Media Rep Revolution will be a good match for you!