08 June 2016 ~ 0 Comments

No Chips Notification Device

No-Chip250x

You’ve heard of PSAs, right? Public Service Announcements? This is a PSI — a Public Service Innovation from Don The Idea Guy. For months they told us it was coming They told us this new technology was going to make our credit card transactions more secure when purchasing at retail stores. I’m talking about the […]

Continue Reading

17 May 2016 ~ 1 Comment

What to do after you LOSE the sale

lost-the-sale_5cvrPNG500

I just published a new brainstorm over at FiveBuckBrainstorms.com. The subject of this collection of 12+ ideas is themed around what salespeople should do after they lose a sale. There is a little back story behind this Five Buck Brainstorm in which you may be interested… Once upon a time… Let me tell you about a B2B business […]

Continue Reading

30 April 2016 ~ 1 Comment

Side Hustle Beanstorm

20049722_ml_bulb-bean

There are just a handful of podcasts that I listen to on a regular (daily or weekly) basis. The ones that get a little “ooh!” out of me when I see there is a new episode downloading to my favorite podcast app. They have great content, interesting guests with relatable stories to share, engaging hosts, and (perhaps most importantly) […]

Continue Reading

25 January 2016 ~ 0 Comments

Bringing The Bluelight Back

bluelight-mascot

A couple months ago I saw an article from Reuters saying Kmart was planning to bring back the Bluelight Special. Personally, I this is smart move. There are solid strategic reasons for dusting off this promotion from the retro era of retail marketing and updating for the modern social media age. As a matter of fact I think it […]

Continue Reading

21 December 2015 ~ 0 Comments

The Emperor’s New Chocolate Bar?

mast-bros-choc01

I’ve never spent $10 on a chocolate bar, but you gotta to respect the story of “artisanal chocolate” these guys cooked up to win the minds of their consumers with their tale of going “from bean-to-bar”. The Mast Brothers tale of better chocolate falls right into the vein of marketers striving to tell a better story. When you think […]

Continue Reading

23 October 2015 ~ 0 Comments

Blab.im Ideas for Sales and Marketing

gitomer-ideaguy-blab

Fun announcement! I am hosting a LIVE video chat with Jennifer Gluckow and Jeffrey Gitomer on Blab.im next Monday, October 26 at 5:30pm Eastern! Unless they jump on sometime between now and then, I think this is going to be their inaugural appearance on this platform, and I’m thrilled to be the catalyst. You’re invited to witness this […]

Continue Reading

11 September 2015 ~ 0 Comments

Marketing Passion Blabstorm

blab-logo01

Just the other night I had the chance to introduce my friend @marketingmiker (A.K.A. Mike Rudd) to Blab.im. It was the second time hosting my own Blab and Mike’s first time using the platform. You wouldn’t know it was Mike’s first time from the ease at which he participated in the live video chat event (it must […]

Continue Reading

23 June 2015 ~ 0 Comments

Periscope Marketing and Sales Ideas

Periscope-app01

Video content has been on my (and everybody else’s!) radar for a long time. Among the familiar tools that most people have used (or at least bookmarked for future use) are YouTube, Vimeo, Instagram, Vine, and (possibly) even SnapChat. One relatively new tool in the video content production utility belt is Periscope. Actually there are two new video tools — one […]

Continue Reading

16 June 2015 ~ 4 Comments

Twitter is…

babbling-brook

There was an interesting article published over on LinkedIn from Alan Wolk, a consultant to the television (traditional broadcast) industry. I added my own perspective to his article which asserted that Twitter isn’t a social network, but instead a broadcast network. In the post Alan likened Twitter to standing up in front of a crowd and giving a speech, […]

Continue Reading

29 April 2015 ~ 4 Comments

The Awesome Door

awesome-door

Last week I saw the really cool video Dove released about their experiment in several parts of the world where they gave woman the choice to enter a store through two doors; one labeled “Average” and one labeled “Beautiful”.  It was an interesting (and somewhat sad) choice to watch women make for themselves, without any obvious outside influence. Was […]

Continue Reading