Everybody has “that book”. The one they are writing and can never quite get around to finishing and publishing. Personally, I must have four or five. The books aren’t completely abandoned, but they get “back-burnered” because of something else I “need” to work on. After that, I end up opening the file every few days to […]
I read a post from a business friend the other day in which he outlined the “right” way to apply for a job, the “right” way to outline and explain past positions on a resume, the “right” way to speak to the interviewer, etc. All I came away with from his advice and perspective was that this place […]
Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]
The number of holiday sales emails this year is ridiculous! In past years I received one or two extra emails per list. Three was “aggressive”. But this year I’m getting three per day from some retailers and they simply don’t seem to care that their practice is annoying their list members and current customers. After all — we can just […]
On September 23, 2014 the Idea Guy became the I-Do Guy when he said those two tiny words on a beach in Hawaii to his ideal match, Hapy Holliday. Heather is her given name, but with a last name like “Holliday” it kind of begs for a nickname like “Hapy”, doesn’t it? Combine that naming […]
Recently a professional speaker posed this question to a group of her peers: “How far are you willing to travel to a 3-hour workshop that meets your needs?” First, let’s ignore the whole “meets your needs” limitation. That’s entire article unto itself. “Meets your needs” smacks of “customer satisfaction” and we all know how worthless that is. As is […]
The one-word action plan for being more creative: “THINK.” The two-word action plan for being more creative: “Think MORE.” The three-word action plan for being more creative: “Think More DEEPLY.” . .