That super-awesome super-original idea you came up with gives you a head start and puts you out ahead of the others. An original idea puts you in the lead — but not for long. In the race to get a concept to market, being the one who came up with the concept positions you as […]
You probably know the principles for which you stand, but do the people you’re trying to serve? The American flag is full of symbolism… The stripes represent the original 13 colonies The stars represent the 50 states of the Union The color red symbolizes hardiness and valor The white symbolizes purity and innocence The blue […]
There are plenty of times when time is of the essence in the sales process; project deadlines, product launches, in-hand delivery dates that have to be met — and a dozen other reasons why you don’t want to waste any time. On the other hand, there are plenty of times when you might be rushing […]
As retail stores begin to reopen and serve customers in a post-shutdown world, I’ve been pleased to see that most are requiring their workers to wear face masks, and most employees I’ve seen understand the need for additional safety measures on behalf of their customers and appear to grin and bear it. Or at least […]
As a consultant or a coach, it’s your job to help your clients achieve their goals and grow their business (and grow themselves). You help them see the light in doing things differently than they have before and you warn them away from things that could endanger their business (or themselves). Basically, you’re a lighthouse. […]
The other day someone in a Facebook group ask for advice on getting access to someone at a company for which they had an idea for a new promotional tagline and marketing campaign. Rather then answer the question they were asking (which had long odds on successfully selling a random new tagline the company most […]
One year back when I was in high school I took some money I received for my birthday and I “adopted a wolf” by supporting a non-profit wolf study called “The Sawtooth Pack”. The organization was called Living With Wolves and they were dedicated to worldwide education, outreach, and research promoting truth and understanding about […]