You probably know the principles for which you stand, but do the people you’re trying to serve? The American flag is full of symbolism…
- The stripes represent the original 13 colonies
- The stars represent the 50 states of the Union
- The color red symbolizes hardiness and valor
- The white symbolizes purity and innocence
- The blue represents vigilance, perseverance, and justice
Do you have a flag (or other symbol) that signifies the values of you, your team, and the work your company performs?
You might reflexively hold out your logo as an example, but is it really? Most times a company’s logo is simply a set of colors and a clever (sometimes not-so clever) combination of letters and shapes. Anyone looking at it might be able to tell you your company name, but it’s unlikely they could tell you the principles on which you may have built your company.
Let’s say you actually do have symbolic flag to rally your customers and team members.
It’s not enough to have a flag and symbols — you have to fly it high as a signal for what you believe in AND you have to deliver services (and perhaps even live a life) that demonstrates your adherence in those principles.
Take out your journal and try designing a suitable flag for yourself and/or your company. Make it a combination of symbols and colors. Use it as rally signal to remind you and your team to deliver the best products and services to your customers.