After a rainstorm drops sheets of water from the heavens and a little time is given for the H2O to recede, there are always little puddles of water that remain. Small amounts of water that have collected into natural basins of earth and stone and greenery. These small pools of water are interesting individual remnants of the greater storm. Some of them hold life of their own, home to insects or tadpoles or simple moss or other plant life.
Brainstorms also leave tiny pools of ideas
A productive idea generation session can leave you soaked in ideas and feeling overwhelmed until the metal waters have time to recede. Once the initial deluge of ideas washes over you, small pools of ideas collect in your consciousness.
Those small pools of ideas contain life of their own
Each one of the pools forms in a mental basin of independent interest. Your actual brainstorm session may have been about campaign ideas for one of your advertising clients, but the pools of ideas that remain after the wave of ideas has receded might carry solutions to where you’ll be travelling on vacation this year, how to resolve a plot point in that novel you’re working on, or the idea for the perfect anniversary gift for your spouse.
You never know what creative ideas may be living in your small pools of ideas, so take some time to splash around in the puddles and see what concepts you can find to play with.