BestBuy spends hundreds of thousands of dollars to bring customers into their store, presumably to leave their cash behind and walk out with bags full of music, movies, video games and other assorted electronics. Once a potential purchaser is lured into crossing the threshold you’d think their employees would apply at least a minimal amount […]
I am in the midst of reading a new book called “The Six-Figure Second Income” by David Lindahl and Jonathan Rozek, and I’m really enjoying it. I just finished chapter 3: “How to create content cheaply and easily.” In Stage 3 of this chapter, the authors outline over 40 different ways content can formatted for […]
We all want to have every customer to listen intently to our pitch and rip the pen from our hands because they can’t sign the contract fast enough, but those situation are fewer and farther between than we’d like to admit. Far more likely is that polite pat on the head and a smile that they use to send you back to the office as they say “Let me think about it and get back to you.”
I believe most prospects are under the impression that if they say “no” to an offer, that you’ll just go back to the office, file your proposal in a drawer and go home — they don’t seem to realize that even if THEY said “no,” someone will eventually say “yes.” To make them confront this reality, I created a piece of paperwork I call The Opportunity Knocks Form.
In my role as an Internet Sales Manager for a broadcast company, I often tell clients during consults that if they execute an effective new media campaign, it is possible for them to grow their own audience comprised of so many qualified individuals that they will outgrow the benefit of using traditional media to broadcast […]
I’ve got a brand new ebook available at no cost — just for YOU! Jeffrey Gitomer (www.gitomer.com) recently unveiled a revolutionary sales and customer relationship management tool that makes selling easy (and FUN!) and you can get my new ebook for free, just for taking it for a no-risk/no-cost 30-day test drive. Ace Of Sales (www.aceofsales.com) […]
It’s always pretty incredible when a long-term goal comes to fruition. Even more so when the end-game holds special meaning — not something like buying your dream car or taking your ideal vacation — but something with almost historical significance. That’s how I felt today after receiving word I was among a handful of people chosen to […]