Some of you readers (and most of my clients) know that I spent many years in the promotional products/advertising specialty business. In its simplest (and most under-utilized) form, ad specialties are typically inexpensive giveaways at events and tradeshows imprinted with a company logo or marketing message. At their weakest, ad specialties become part of the […]
Note: This is a full-on rant about sales that I just published over at my other blog, www.YouSuckAtSales.com — but I felt there were enough ideas on how to remedy their “sales fails” that it qualified to be shared on the Idea Guy site. I just received a cold-call from a mobile marketing company trying […]
The best ideas are always scribbled on napkins while bouncing concepts around with a friend over coffee (or beers.) Here’s a way to retain the fun and flow of sketching out your ideas in this ideal format without raiding the napkin dispenser at your local coffee shop! Here’s one of those ideas I wish I’d […]
This afternoon I was saddened to receive what was labeled as the “Final No Bull Shot” email newsletter from master salesman Hank Trisler. His family sent out the email to his legion of fans and subscriber with a brief message stating that Hank had quietly passed away early this morning. Trisler’s book No Bull Selling was […]
I find it humorous that the analytics these advertising agencies find untrustworthy are the exact same measurement tools that most of them probably use for any other web campaign they run. http://www.adweek.com/news/technology/course-you-can-trust-us-we-re-google-140385 Apparently Google Analytics are are okay for measuring anything except Google sites.
This post shares an opportunity that I think is out there just waiting to be developed by the best media salespeople. The latest buzzword on the web is “Crowdfunding” — pitching your project to the general public seeking financial support for putting your ideas into action – and this process is something that should be […]
NOTE: Just a few hours after I posted this entry and promoted it with a tweet, I received a stellar response from Cassie, a member of the DSC customer service team. You could tell she’d actually read the entire post and looked past my bits of whining and totally “got” what I was trying to […]