The primary reason salespeople have a problem making cold calls (or reaching out to someone that don’t yet know) is fear of rejection. That expectation of rejection comes from not having a true sense of purpose in regard to making the call. The salesperson doesn’t have the value they bring to the prospect specifically defined […]
If you’ve ever been connected with another person through the unsolicited efforts of a third-party mutual friend, they took a risk in order to put the two of you together. In making the referral, that person extended their own reputation (what each of you thought about him or her individually) in the hopes of creating […]
Selling banner impressions has always been anathema to me. Banners are either boring or obnoxious, usually have unengaging messages, and link to worthless homepages rather than helpful landing pages. From an Advertising or Media company standpoint, banners are not wholly profitable because the CPM (cost per thousand) market price keeps falling, while their effectiveness as […]
Here is the Lather, Rinse, Repeat approach to coming up with ideas… Amp yourself up and get psyched for a brainstorm session on your topic. Devour books, articles, websites, movies, magazines, YouTube videos, etc. on whatever topic you plan to ideate on. Then, armed with your favorite caffeinated beverage, set a timer for 15-30 minutes […]
Get a small idea rolling, and you can never tell just how far it might go!
Let your ideas take you where the wind blows. Allow your creativity to sweep you away to wonderful new worlds filled with interesting characters and new adventures. It worked for Dorothy. It will work for you.
You’ve probably experienced this situation — you flush a toilet, but it won’t stop running because the flapper valve isn’t adjusted properly to form a good seal, allowing water to continually leak out of the tank, and therefore the tank continually attempts to fill itself. So, you stop the toilet from running by “jiggling the […]