When a customer brings you into the room, they are looking for a new point of view. A new opinion. An outside expert’s advice and insight into the situations being faced by their company. When a salesperson, customer service representative, consultant, graphic designer, or other outside contractor experiences self doubt and pulls their punches by […]
The old saying goes “build a better mousetrap and the world will beat a path to your door”. I think trying to create a better mousetrap is a great example of creativity being applied to solve a problem. Thousands of creative people have their own take on what it takes to catch the furry little […]
Once you’ve found some people to help (prospects) and assured them that there is value in meeting with you (so you won’t waste their time), it is time to schedule a Client Discovery Session. — a meeting where you’ll actually uncover some areas where your talents, skills, and resources overlap an opportunity to help your […]
I’m sure you’ve experienced a sales pitch or presentation where the speaker’s focus is all over the place. They seem to randomly wander from one subject to another with no segue or thread of logic to help you follow their meandering musings. Written content can fall prey to the same problem. The longer an article […]
Is the Call To Action in your marketing and advertising getting any action? Do you even have a call to action? Lots of people are writing articles and publishing podcasts and recording videos and buying advertising in print and broadcast and digital (along with a myriad of other paid and organic content) with the express […]
If you asked 100 people if they felt they should be getting paid more than they currently receive at their job, I’d bet at least 99 of them would say yes (I didn’t say all 100 because you can never account for a random outlier). If you asked that same 100 people to define the […]
“I’ve never done this before” isn’t an excuse or an apology, it’s an opportunity. There is not historical personal data that you can compare against. You’re setting a new benchmark. If you’re trying archery for the first time and you miss the target with every arrow you fire, it’s absolutely the worst score you’ve ever […]