Laudable Audible Debate Downloads The other day received an email from Audible.com (purveyor of audio paperbacks and periodicals) offering a free download of the first presidential debate. The message also announced they’d be making ALL of the debates available for download at no charge. This is an EXCELLENT way to invite folks from both sides […]
TCOB on TLC Reality Show Give Business Makeovers What Queer-Eye did for the personal lives of Straight-Guys, The Learning Channel’s Taking Care Of Business “Dream Team” aims to do for small businesses. From the official site: Taking Care Of Business tackles small business troubles in a big way, and sends a team of gurus — […]
BrandCameo Spots Star Products Will Coke get a star on the Hollywood Walk Of Fame? I may be one of the few people that actually likes product placement in movies… Provided it’s done WELL. In my opinion, intelligent product placement can tell you more about the character and even help move the story forward — […]
Realizing the Value of Ideas Another agency (finally) “gets it.” The Tom Peters website sports a “Cool People” section, wherein Tom and staff interview a pop business-culture celebrity. This time it’s Kevin Roberts, author of Lovemarks: The Future Beyond Branding and CEO of advertising agency Saatchi & Saatchi (now touted as an ‘Ideas Company’). Here’s […]
Mass Customerzation Customizing a Customer’s Consumer Products I don’t think it’s an accident that the words Customize and Customer are so similar. Ten (or more) years ago, when the first digital printing presses were rolled out, I felt this was the direction EVERYTHING would go — personalized products, printed and manufactured on-demand. As time goes […]
Custom Creamery eCreamery puts the “I” in ice cream Ever peer into the freezer at the latest offerings from Ben & Jerry’s and just KNOW you could create a tastier concoction of ice cream? Now’s your chance to put your money where your cone is. eCreamery creates specialty frozen desserts that are customized to your […]