Don The Idea Guy
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December 21, 2004

Frontline Online PBS’ Frontline Documentaries available for online viewing Two excellent programs on trend manufacturing and persuasion marketing are now available for online viewing (free!) — The Persuaders Synopsis: Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists—most of whom work for one of six giant companies—spend billions of dollars […]

December 20, 2004

This Secret Santa was a Little TOO Secret Oh well… maybe next year. I just learned about this site — it’s a pretty cool concept and I think I’ll sign-up for next year. It’s an idea with great possibilities, but needs to be a bit more viral. I’m really surprised I didn’t hear about it […]

December 17, 2004

Filching NetFlix Mimicing the Business Model of the Moment Aside from Blockbuster‘s recent attempts to turn some NetFlix biz their way, I’ve discovered a few other companies that seem to be adopting similar membership/payment styles: Bag Borrow or Steal is a handbag borrowing business that charges from three different levels of monthly membership fees in […]

December 15, 2004

True Artist Quality content compensates for naughty navigation Not just your everyday illustrator — Aaron Jasinski is also an accomplished musician. Aaron’s website is beautiful, but I feel he got a little too stylish on navigation. The controls are almost too delicate to be functional — but definitely worth the trouble. Be sure to start […]

December 13, 2004

NY Times Magazine’s The Year In Ideas An annual compendium of ideas from A to Z. (Or at least Y. And, frankly, also missing J, O, Q, R and X.) This past Sunday’s NY Times Magazine did a great job of collecting some notable innovations of the past year, but I think a few are […]

Ahhhhhhh…

December 10, 2004

The Sweet Sounds of iSerenity There are plenty of computer screensavers that have a slideshow comprised of pretty pictures. Some even have nice sound files attached to them. The problem is, you can’t really work on your computer if you want to see or hear them — any motion of the mouse will usually stop […]

Free Refills

December 7, 2004

A freshly brewed pot of creativity from the Idea Barista The Marketing Playbook co-author, John Zagula, added an important 8th entry to my original list of seven reasons why ideas are like coffee, and I thought it worth revisiting. 8. Creativity Is Caffeinated Ideas Give You Energy! A great idea just seems to fill you […]

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