Don The Idea Guy
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Unreasonable and Irrational

August 2, 2006

Let’s face it. Most “creative” people can be a bit difficult to deal with. There are medical studies that link bipolar disorders to increased creative activity, and there are no shortage of stories about the crazy acts of some of the world’s most reknown artists and creative minds. Van Gogh sliced into his ear to […]

You Don’t Know Beans About Creativity

July 24, 2006

We’ve already covered the importance of BEAN-Storming, and the role coffee beans play in creating powerful ideas charged that magic chemical — caffeine. Today, I’ll be providing details on some other important beans to keep in mind during your next BeanStorm session. Some are cute, some are clever, some are profound (No, wait… Nope. None […]

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After the Egg: New CBS Promotion Revealed

July 20, 2006

Top secret resources (hey, the Idea Guy is connected) have leaked an image of CBS television’s next gimmicky promotional push advertising their new season of television — Talk about truth in advertising… Media consultants are still calculating the number of ad impressions this brilliant campaign is sure to reap — 1. When you buy your […]

Grade-A Promotion or Stinks Like A Rotten Egg?

July 18, 2006

I learned of this from John Moore at BrandAutopsy — CBS is using a company called EggFusion to promote its fall season of programming by imprinting ad messages on the shells of eggs. The company says it “promoted freshness with every impression” — I think they’re a bit cracked. In fact, the concept is SO […]

Crossing the Small Talk Chasm

July 11, 2006

I’m in company sales conferences all week. It’s a great opportunity to meet counterparts from our other media properties. I’ve always know that the more I know about a person or business, the better I am at creating more targeted ideas for their specific situation. The formal presentations at these conferences are excellent for learning […]

Interactive Fact Pack

July 1, 2006

Robb Hecht’s Media 2.0 blog (one of the new additions to the Duct Tape Marketing Blogging Channel) has posted a link to AdAge’s 2006 Interactive Fact Pack. The guide is a 27-page download in PDF format.Interesting revelations found within the report: MySpace is in the top 10 most-trafficked sites at #8 Blogger.com is the #1 […]

Been to the Idea Barista lately?

July 1, 2006

Just wondering if anyone has visited the barista site lately.I’m through mussing with the design, and focusing on content.The ability to buy ‘Beanstorming’ services and subscribe to a weekly mobile message (think of them as ideas in a to-go cup) are next on the list. See what you think.http://www.IdeaBarista.com

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