Most people don’t want to hear your idea because they have plenty of ideas of their own. They don’t want to add another idea to their list of things that remain undone.
I learned this fact while marketing my brainstorming-for-hire services.
I sold many one-on-one idea generation sessions, but I found there was more need for how-do-I-put-my-idea-into-action sessions.
Nobody wants to hear your idea, but they do what to hear about how to turn an idea into a profitable business.
Nobody wants to hear your idea , but many people will want the change your idea will bring.
Nobody wants to hear your idea, but they may need to hear it.
An important part of pitching your idea to the right people (those people who can say “yes” to your idea, buy your idea, invest in your idea, and share your idea with others) is positioning your presentation in a context that will matter to the person hearing it.
The specifics of your idea are less important than the benefits your audience will receive once the idea is a reality. Make certain you are framing your idea in terms of how much life will be better for the other person if the idea is put into action — more profits, more respect, more time, less stress, less time at the office, and less effort in their daily lives.
Nobody care what your idea is — they care about what it does (for them).