They could do the research, present the insights and advice of others to you, but they most likely wouldn’t have the life experience of successes (and failures) required to provide you with the most valuable guidance you’re seeking.
Don’t listen to what they say until you see what they do
Lots of books and lots of experts are out there telling you how to increase your sales and grow your business and how to manage social media and how get customers by creating content. But most of them don’t follow their own advice nor have any personal track record of victories (and failure-based learning moments) as proof their advice is worth taking.
Sure, they can point to the examples we’ve all heard of before (and most of them do). I can’t tell you the number of books I’ve read which simply seem to parrot back the advice I’ve already read in other books. They all usually quote the same other people instead of providing their own insights and wisdom (probably because they haven’t any). Isn’t funny how these experts in name only quote people like Franklin, Edison, Disney and Ford — but have nothing of their own that others find worth quoting.
You’ll know the real deal by their actions
Tom Peters, Jeffrey Gitomer, Seth Godin, Chris Brogan, Anthony Iannarino, Sally Hogshead, Gary Vaynerchuk, Larry Winget, Whitney Bishop, Michelle Joyce, and Michael Rudd are all examples of people who are experts in their respective fields. People I can personally count on to provide insight and advice that can be relied upon as field-tested and real world, because they’re out in the real world putting their ideas into action and getting results worth reproducing in my own world.
Do the people you listen to “walk the walk”?
More importantly, are YOU walking the walk? Are you practicing what you preach? Does the advice you give to others come from your own personal experiences, or are you simply passing along information that you believe to be true because a bunch of other people have said it (who in turn are probably just repeating something they also heard a bunch of other people say)?
Walk the walk.
Everything is is just running your mouth.