This year marks the beginning of the third year in a row in which I begin every single one of my days by reading, contemplating, and finding better ways to put into action the valuable advice found withing the pages of Scott Ginsberg’s brilliant book “Ideas Are Free, Execution Is Priceless: 366 Actionable Ideas, Challenging Insights and Disturbing Questions to Help You Take Action on What Matters”
When Scott published the book in 2011, I was fortunate enough to get a personally signed copy. Typically I’ll read and study a book once and put it on a shelf where I can take it down and review the best ones every year or so (the great ones I read every year) — but Ideas Are Free was in a class by itself. It’s a book you pick up and put down everyday. It’s too valuable to put back on a shelf because you read a new page every single days for the rest of your life. I keep my copy next to my wallet and my phone. As I assemble my “utility belt” for venturing into the world each day I open the book to the appropriate page and read that day’s entry. Twice.
I used to only read each entry once, and only in my head. In year two I found I got better results and increased comprehension by reading it a second time and reading it OUT LOUD. I then decide on a very specific action attached to a task I have scheduled for that day in which I can apply the advice.
Ideas Are Free has unquestionably led me to make small improvements in my personal and business life each day, and all those little improvements lead to big positive changes.
Where personal improvement is concerned, I don’t believe perfection is possible — just intention to do it a little better the next time around — and I intend to keep reading a page everyday.
…Or at least until the ink rubs off the pages (I’m sure he’ll have a Kindle version by then!)