You have an idea and you fall in love with it.
Maybe a little too much.
But you struggle with the relationship and it doesn’t seem to love you as much as you love it.
It eventually becomes an extremely one-sided relationship.
You devote heart and soul to the idea, but there’s no reciprocation.
Your idea doesn’t love you back.
Soon you see your concept running around with someone new.
This new person is getting all the love and recognition from the idea, and as much as you’d like to shout from the rooftops that you loved the idea first, in your heart you know that it’s over.
Sometimes it’s just best to just to call it quits.
Break-up with an idea so that you can free yourself up and move on to better things.
Find an idea that will love you back.