20 June 2014 ~ 0 Comments

Empty Tank Full Mind

Recently a professional speaker posed this question to a group of her peers: “How far are you willing to travel to a 3-hour workshop that meets your needs?” First, let’s ignore the whole “meets your needs” limitation. That’s entire article unto itself. “Meets your needs” smacks of “customer satisfaction” and we all know how worthless that is. As is […]

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27 May 2014 ~ 2 Comments

Are You Earning or Burning?

Everything you do Earns a sale (earns a conversation, a returned email, another phone call, a visit to the showroom, a positive online review), or Burns a sale (they never want to hear from you again, they tell 10 friends about their terrible experience with your company, they tell 10 million people on the internet […]

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12 May 2014 ~ 2 Comments

Customer Service Highs and Lowe’s

For a company with a marketing tagline of “Never Stop Improving”, Lowe’s may need to start an in-house home improvement project… A couple weeks ago my mother bought a new dryer (around $400 or $500) from Lowe’s. During the order/checkout sequence the clerk asked if she needed a vent/dryer duct hose (about $15). Since the older dryer she was replacing had been […]

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24 January 2014 ~ 0 Comments

Jiggle The Handle

You’ve probably experienced this situation — you flush a toilet, but it won’t stop running because the flapper valve isn’t adjusted properly to form a good seal, allowing water to continually leak out of the tank, and therefore the tank continually attempts to fill itself. So, you stop the toilet from running by “jiggling the […]

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22 January 2014 ~ 0 Comments

Have you Bean listening to clients?

Think about your best friends and most trusted confidants. How did they achieve that upper ranking from among all the other people you’ve met in your life? Now think about the people in your life that would list YOU as one of their best friends and trusted confidants.  Lots of the same people, right? So, […]

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19 January 2014 ~ 0 Comments

How to read your customer’s mind

Amazon says it can ship items before customers order. Is this some sort of mind reading trick? Hardly. They’ve just been paying attention to their customers. Want to read the minds of YOUR customers?  Here are a few tips to help you. 1. Wish List Amazon allows users to keep multiple list of things they […]

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17 January 2014 ~ 0 Comments

Facebook’s Content Eclipse

Among Dictionary.com’s definitions of the word “Eclipse” are the following: A reduction or loss of splendor, status, reputation, etc. To make less outstanding or important by comparison. In the past I’ve always told my consulting clients that Facebook was a great place to find and connect with people who are interested in the products and […]

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11 January 2014 ~ 0 Comments

Quit watching the needle

I once considered myself a “Google Anal(ytics) Retentive”.  When Google Analytics first launched, they made it so simple and easy to install a few lines of code on your site in order to view “valuable” data about your website traffic that I became enamored with this toy. I could generate pages and pages of reports […]

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09 January 2014 ~ 0 Comments

They’ll shut-up when you do

You know those critics? The ones who nay-say and ridicule and weigh in on the negative side of all the cool things you want to do? It seems like no matter what dream you share with them, they all want to shake you awake and back into their dismal reality. You say you want to […]

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03 December 2013 ~ 0 Comments

Gary Vaynerchuk’s New Book vs. My Old Post

Master marketer, social media maestro, and wine geek Gary Vaynerchuk released his latest book last week — Jab, Jab, Jab, Right-Hook is a study in case studies of real, measurable, and remarkable response and results from integrated marketing efforts. Distilled to its essence, Gary’s primary point is that you Give, Give, Give FIRST (jabs) and […]

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