16 December 2014 ~ 0 Comments

Consider The Source

It used to be that the News Media held their sources to the highest standards. They went to extreme efforts to not just verify the personally integrity of their sources, but to also make certain they could personally vouch for the veracity of their claims. These days the source could simply be a random tweet reported as […]

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08 December 2014 ~ 0 Comments

The “So Now What?” Manual

Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]

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06 December 2014 ~ 0 Comments

Breaking Trust and Losing Permission

The number of holiday sales emails this year is ridiculous! In past years I received one or two extra emails per list. Three was “aggressive”. But this year I’m getting three per day from some retailers and they simply don’t seem to care that their practice is annoying their list members and current customers. After all — we can just […]

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16 September 2014 ~ 0 Comments

You’re incredibly smart and handsome

Most (if not all) major brands add you to an email marketing list after you buy and register a product with them.  Such is the case with Toshiba.  I was forced to buy a new laptop when the one I owned was damaged in a car accident (I looked like I got hit by a truck, […]

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20 June 2014 ~ 0 Comments

Empty Tank Full Mind

Recently a professional speaker posed this question to a group of her peers: “How far are you willing to travel to a 3-hour workshop that meets your needs?” First, let’s ignore the whole “meets your needs” limitation. That’s entire article unto itself. “Meets your needs” smacks of “customer satisfaction” and we all know how worthless that is. As is […]

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27 May 2014 ~ 2 Comments

Are You Earning or Burning?

Everything you do Earns a sale (earns a conversation, a returned email, another phone call, a visit to the showroom, a positive online review), or Burns a sale (they never want to hear from you again, they tell 10 friends about their terrible experience with your company, they tell 10 million people on the internet […]

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12 May 2014 ~ 2 Comments

Customer Service Highs and Lowe’s

For a company with a marketing tagline of “Never Stop Improving”, Lowe’s may need to start an in-house home improvement project… A couple weeks ago my mother bought a new dryer (around $400 or $500) from Lowe’s. During the order/checkout sequence the clerk asked if she needed a vent/dryer duct hose (about $15). Since the older dryer she was replacing had been […]

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24 January 2014 ~ 0 Comments

Jiggle The Handle

You’ve probably experienced this situation — you flush a toilet, but it won’t stop running because the flapper valve isn’t adjusted properly to form a good seal, allowing water to continually leak out of the tank, and therefore the tank continually attempts to fill itself. So, you stop the toilet from running by “jiggling the […]

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22 January 2014 ~ 0 Comments

Have you Bean listening to clients?

Think about your best friends and most trusted confidants. How did they achieve that upper ranking from among all the other people you’ve met in your life? Now think about the people in your life that would list YOU as one of their best friends and trusted confidants.  Lots of the same people, right? So, […]

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19 January 2014 ~ 0 Comments

How to read your customer’s mind

Amazon says it can ship items before customers order. Is this some sort of mind reading trick? Hardly. They’ve just been paying attention to their customers. Want to read the minds of YOUR customers?  Here are a few tips to help you. 1. Wish List Amazon allows users to keep multiple list of things they […]

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