Archive | Innovation

09 April 2015 ~ 0 Comments

Just In Case

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I live in a constant state of discovery. My radar is always up for cool new things — books, music, movies, magazines, art, websites, social media tools, apps, business models, online courses, interesting people, media delivery mechanisms, articles, etc… I always have something new to share. When I’m speaking with friends and clients my conversation inevitably […]

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08 January 2015 ~ 1 Comment

New Year, Old Friends, New Projects

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The new year always offers a first best chance to begin something brand new, or to simply begin anew.  With the coming of the new year also came two immediate new project launches from The Idea Guy. The first was publishing a brand new book in a brand new format. The Yellow Sticky Guide to DONE […]

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22 December 2014 ~ 0 Comments

Write A Book Before You Get Out Of Bed

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Everybody has “that book”. The one they are writing and can never quite get around to finishing and publishing. Personally, I must have four or five. The books aren’t completely abandoned, but they get “back-burnered” because of something else I “need” to work on.  After that, I end up opening the file every few days to […]

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08 December 2014 ~ 0 Comments

The “So Now What?” Manual

The So Now What Manual

Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]

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25 November 2014 ~ 0 Comments

The Disintermediation Uber Straw

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Have you seen the movie starring Daniel Day-Lewis called “There Will Be Blood“? It’s an incredible film with lots of great actors in winning performances. Even if you’ve seen it before, the movie is worth a second look, if only for the infamous “I drink your milkshake” scene. Spoilers here, so if you haven’t seen […]

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16 October 2014 ~ 0 Comments

Sisyphus and Innovation Acceleration

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Innovation Acceleration could also be described as achieving Creative Velocity. Even more simply stated: The more #ideas you have, the faster you will have more ideas. Click To Tweet The hardest idea to come up with is the first one. It’s the toughest to get out of your head, it’s the toughest to share with […]

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08 October 2014 ~ 0 Comments

Queasy Concepts

How you personally feel about an idea has a direct effect on your ability to put it into action. If you don’t believe the idea will work, it won’t. If you don’t believe the concept is in alignment with your own personal principles, your actions will be out of alignment with your intent to implement. If you don’t […]

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06 October 2014 ~ 0 Comments

Idea Time

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During what part of your day are you feeling most creative? For some people it’s first thing in the morning, for others it is the afternoon, and for some it is the middle of the night (or verrrry early in the morning, depending upon your perspective). Whatever daypart (or nightpart) that works best for you […]

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03 October 2014 ~ 0 Comments

Your customers don’t need you. They have Google.

If all you do is give the same answers to the same questions over and over everyday, your customers don’t need you. They have Google. If all you do is email a list of current prices to anyone who asks for them, your customers don’t need you. They have Google. If all you do is […]

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02 October 2014 ~ 0 Comments

It’s time to Can the “Can I help you?”

Ever go into a store and have someone who worked there ask: “Can I help you?” Of course you have. And 9 times out of 10 you replied with a “No thanks, I’m just looking.” The words “Can I help you” simply BEG that response. It’s programmed into our psyche. We heard our parents say […]

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