Archive | Innovation

08 December 2014 ~ 0 Comments

The “So Now What?” Manual

Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]

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25 November 2014 ~ 0 Comments

The Disintermediation Uber Straw

Have you seen the movie starring Daniel Day-Lewis called “There Will Be Blood“? It’s an incredible film with lots of great actors in winning performances. Even if you’ve seen it before, the movie is worth a second look, if only for the infamous “I drink your milkshake” scene. Spoilers here, so if you haven’t seen […]

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16 October 2014 ~ 0 Comments

Sisyphus and Innovation Acceleration

Innovation Acceleration could also be described as achieving Creative Velocity. Even more simply stated: The more #ideas you have, the faster you will have more ideas. Click To Tweet The hardest idea to come up with is the first one. It’s the toughest to get out of your head, it’s the toughest to share with […]

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08 October 2014 ~ 0 Comments

Queasy Concepts

How you personally feel about an idea has a direct effect on your ability to put it into action. If you don’t believe the idea will work, it won’t. If you don’t believe the concept is in alignment with your own personal principles, your actions will be out of alignment with your intent to implement. If you don’t […]

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06 October 2014 ~ 0 Comments

Idea Time

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During what part of your day are you feeling most creative? For some people it’s first thing in the morning, for others it is the afternoon, and for some it is the middle of the night (or verrrry early in the morning, depending upon your perspective). Whatever daypart (or nightpart) that works best for you […]

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03 October 2014 ~ 0 Comments

Your customers don’t need you. They have Google.

If all you do is give the same answers to the same questions over and over everyday, your customers don’t need you. They have Google. If all you do is email a list of current prices to anyone who asks for them, your customers don’t need you. They have Google. If all you do is […]

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02 October 2014 ~ 0 Comments

It’s time to Can the “Can I help you?”

Ever go into a store and have someone who worked there ask: “Can I help you?” Of course you have. And 9 times out of 10 you replied with a “No thanks, I’m just looking.” The words “Can I help you” simply BEG that response. It’s programmed into our psyche. We heard our parents say […]

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30 September 2014 ~ 0 Comments

Mobile Loyalty vs. Cellular Stalking

I recently read an article in AdWeek that posed the question “Is the mobile check-in dead?”  In my opinion I don’t think it’s dead yet, but it might be on life-support. And bad marketing along with boring retailers put it there. Once the golden child and shining hope of effective experiential and social affinity marketing, check-in […]

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03 September 2014 ~ 0 Comments

Heroic Ideas

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Some people striving to stand out as “Creative” sit by in meetings or during their entire career at companies waiting to be inspired with that one big civilization-saving idea to contribute.  They even let other smaller, more mundane ideas go by unspoken because they just weren’t “big enough” to make a real impact on the […]

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02 September 2014 ~ 0 Comments

Build Ideas Brick By Brick

The lie people tell themselves about creativity is that they aren’t creative because “they could never think of all those ideas.”  It takes the pressure off because they’ve bought into the excuse most people use (and believe). The reality is that NO ONE thinks of those ideas. At least not all at once. And sometimes […]

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