I’ve been exploring the idea of “Helpful Humor” in some recent blog posts. First on the Emergency Coffee article and then on my coverage of Dollar Shave Club’s colon cancer awareness campaign. In both instances these companies used humor to break their prospect of a pre-programmed response. According to a study I found referenced on […]
Archive | Innovation
Sometimes things fall apart. You own and care for something long enough, and things are bound to wear out or the odds catch up with you and it breaks. For me, it’s been a week of broken things. I’ve been blogging for decades. I don’t even recall the first platform I used (before they even […]
Continuing on the trend of Helpful Humor I’ve been noticing lately, I wanted to share the activity of possibly one of the funniest businesses I’ve had the pleasure to spend my money with — Dollar Shave Club. Still the BEST commercial you’ll never see on television, these guys didn’t quit with a one-hit wonder (technically, […]
Some people go out of their way to “not reinvent the wheel”. “Let’s not reinvent the wheel” is a pretty common phrase in meetings. It’s used as a statement of intent not to over invest in time, labor, money or creativity in order to get something done. But sometime’s it’s worthwhile to reinvent the wheel […]
Here is the Lather, Rinse, Repeat approach to coming up with ideas… Amp yourself up and get psyched for a brainstorm session on your topic. Devour books, articles, websites, movies, magazines, YouTube videos, etc. on whatever topic you plan to ideate on. Then, armed with your favorite caffeinated beverage, set a timer for 15-30 minutes […]
Amazon says it can ship items before customers order. Is this some sort of mind reading trick? Hardly. They’ve just been paying attention to their customers. Want to read the minds of YOUR customers? Here are a few tips to help you. 1. Wish List Amazon allows users to keep multiple list of things they […]
Yesterday I talked about the difference between Ideas and Creativity, today I want to focus on Creativity vs. Innovation. Creativity is about identifying and uniting unique ideas into a cohesive concept that can solve a problem. Innovation is about putting that concept into action. The planning, implementation and activation of the big idea.
You may not realize there is a difference between Ideas and Creativity, but there is. Ideas are the seemingly random flashes of inspiration and genius. Creativity is finding the valuable links between those ideas and connecting them to forge a chain that is greater than the sum of its parts.
I think the thing that frustrates most people about the process of coming up with ideas is that they believe in a singular moment of creative clarity. That there is an individual “A-HA!” moment where the perfect idea presents itself to the person who needs that exact idea at that exact moment. The process is […]
There’s an old saying that goes “The early bird may get the worm, but the second mouse gets the cheese.” Anyone who has ever suggested a revolutionary new idea knows just how hard those get slapped down, but then six months later someone else suggests basically the same concept and it is then met with […]