The new year always offers a first best chance to begin something brand new, or to simply begin anew. With the coming of the new year also came two immediate new project launches from The Idea Guy. The first was publishing a brand new book in a brand new format. The Yellow Sticky Guide to DONE […]
Everybody has “that book”. The one they are writing and can never quite get around to finishing and publishing. Personally, I must have four or five. The books aren’t completely abandoned, but they get “back-burnered” because of something else I “need” to work on. After that, I end up opening the file every few days to […]
Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]
The Hot Button is usually described as a key point that gets someone to whom you’re talking to react emotionally. Usually in a positive manner, but sometimes negatively. Salespeople and Marketers seek out the Hot Button in an effort to uncover buying motives, objections, and basically learn (and capitalize on) the things a prospect loves (or hates) […]
I’m a big fan of blogging. I’ve been doing it since people still knew the word was an amalgam of “web log”. Blogger.com launched in 1999 and I think I used that as my own launching point for blogging (up until then I was posting static articles on websites and sharing ideas in online groups and bulletin […]
The one-word action plan for being more creative: “THINK.” The two-word action plan for being more creative: “Think MORE.” The three-word action plan for being more creative: “Think More DEEPLY.” . .
A lightbulb moment is when information that has been floating around in your head finally combines and takes on a distinctive shape. It solidifies into a concept so solid that you’d swear you could take hold of it in your heads and pull it from your mind into the physical world. It’s the proverbial “A-HA! moment” You may […]