11 August 2015 ~ 0 Comments

12 Ruminations on Writing Daily

maze-cheat

Intellectually I understand the value of creating daily blog posts. Successful people I admire post daily. Each of these people has told me to my face that posting a daily blog has been the difference-maker in growing their business and booking increasing amount of speaking gigs. And yet, I resist. This year I started doing […]

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19 May 2015 ~ 1 Comment

Better Than

BYS_better-than

As many of you may be aware, this year I’ve committed to producing a single piece of content (Seth Godin calls it “making art”) every single day in the form of a hand-lettered yellow sticky note. If you’re interested, you can follow these efforts on my Instagram account. Last week I posted the Big Yellow Sticky you see embedded […]

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20 March 2015 ~ 0 Comments

One Hour Equals

static-tv

One of the things I hear so many (too many) times from clients is that they “don’t have the time” to blog, tweet, Facebook, Instagram, YouTube, write articles, take photographs, paint, doodle, sketch, draw, shoot video… whatever it is that we’re discussing and (both) agree could make a positive difference in the public perception of […]

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18 February 2015 ~ 1 Comment

Talent Relies on Techniques Not Tools

bentpaperclip

Is having the tool more important to your success, or is knowing the technique more important? A lot of people obsess over the latest social media sites (or the latest changes to social media sites) instead of obsessing over the content they develop and post to those sites. Having a solid knowledge of even the very […]

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08 January 2015 ~ 1 Comment

New Year, Old Friends, New Projects

BYS_didnt-do

The new year always offers a first best chance to begin something brand new, or to simply begin anew.  With the coming of the new year also came two immediate new project launches from The Idea Guy. The first was publishing a brand new book in a brand new format. The Yellow Sticky Guide to DONE […]

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22 December 2014 ~ 0 Comments

Write A Book Before You Get Out Of Bed

Yellow-Sticky-Guide_Gifts_cover

Everybody has “that book”. The one they are writing and can never quite get around to finishing and publishing. Personally, I must have four or five. The books aren’t completely abandoned, but they get “back-burnered” because of something else I “need” to work on.  After that, I end up opening the file every few days to […]

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08 December 2014 ~ 0 Comments

The “So Now What?” Manual

The So Now What Manual

Are you providing support materials to your new clients? I don’t mean Sales support materials, I mean doing-business-with-us-after-you-buy support materials. Smart salespeople in the world of traditional Media (Radio, TV, Print) will sometimes warn their clients (especially clients who are first-time advertisers) that as soon as their ads begin to run, they should expect to get […]

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04 August 2014 ~ 0 Comments

The Hot Button vs. The Start Button

The Hot Button is usually described as a key point that gets someone to whom you’re talking to react emotionally. Usually in a positive manner, but sometimes negatively. Salespeople and Marketers seek out the Hot Button in an effort to uncover buying motives, objections, and basically learn (and capitalize on) the things a prospect loves (or hates) […]

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03 July 2014 ~ 0 Comments

Blogging Down Barriers

I’m a big fan of blogging. I’ve been doing it since people still knew the word was an amalgam of “web log”. Blogger.com launched in 1999 and I think I used that as my own launching point for blogging (up until then I was posting static articles on websites and sharing ideas in online groups and bulletin […]

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30 May 2014 ~ 1 Comment

Creativity Action Plan

The one-word action plan for being more creative: “THINK.” The two-word action plan for being more creative: “Think MORE.” The three-word action plan for being more creative: “Think More DEEPLY.” .   .

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